Yahoo Search Marketing (YSM), formerly Overture and GoTo,
also allows sites to "bid" on the terms they wish to appear for.
Lawyers Court can assist your law practice
with the Yahoo Pay per click Search Marketing program. It's a similar program to Googles AdWord program in
that you bid on keywords and based on your bid, your site is listed
at a certain position at Yahoo and other partner sites under Sponsored
Matches.
Up until the recent "Panama" improvement,
YSM ranked sponsored listings based on cost-per-click. For
instance, if you wanted to appear in the top listings for
"running shoes." You might agree to pay 25 cents per click. If
no one agrees to pay more than this, then you would be in the
number one spot. If someone else later decides to pay 26 cents,
then you slip into the number two position. You could then bid
27 cents and move back on top, if you wanted to.
Yahoo Panama brings YSM's ranking algorithm
for paid ads more in line with Google by considering additional
variables such as click-through-rate and landing page quality.
If your goal is to build instant visibility on
search engines, Yahoo Search Marketing is an excellent option to
explore, putting you in the top results of many major search engines
within a short period of time.
We can setup a program for you with
Yahoo Search Marketing that is focused on keywords related to your
firms practice areas and geographic locations. We help you find all
the best possible keyword combinations and save you money by finding
good keyword values.
Contact us today to see how we can help your law firm succeed
on the Internet.
Phone. 630.393.0460
Email.
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