Microsoft has started to roll out a new, simpler look for the Bing SERP. It looks very much like the “old Google.” It’s more spartan than the previous Bing UI — or “clean” if you prefer. As Google has added more graphics, icons and features to its SERPs some have complained that the pages are starting to look cluttered or bloated.
The Bing blog says that the intent behind the new SERP is to a create a “fresh, de-cluttered experience designed to help you find the results you want faster” and to make the page “easier to scan.”
Bing is getting a new look. Starting today you will notice a fresh, de-cluttered experience designed to help you find the results you want faster. Over the past few months, we’ve run dozens of experiments to determine how you read our pages to deliver the link you’re looking for. Based on that feedback, we’ve tuned the site to make the entire page easier to scan, removing unnecessary distractions, and making the overall experience more predictable and useful. This refreshed design helps you do more with search—and gives us a canvas for bringing future innovation to you.
The results themselves are cleaner. Removing the “left rail” and minimizing the header raises the level of consistency and predictability while making it easier to scan the page and quickly find the information you want. Increasing the space between lines improves readability and optimizes the page for touch devices. Putting all our result annotations and social data in one consistent spot makes the page easier to use and understand.
The new experience is more than skin-deep. You will also notice faster page-load times and improved relevance under the hood. After all, our goal is to help people spend less time searching and more time doing. And changing how we look is the next big step in doing just that.
It looks good so far and in general Im starting to think that Bing is just as good, if not better then Google as a search engine. It seems to be a sentiment shared by a lot more people these days. If you havent tried Bing lately, give it a whirl. BING FOR LAWYERS