DOES INTERNET MARKETING WORK FOR LAW FIRMS?
YES!
We have helped many law firms build a steady flow of focused and
qualified traffic from the top search engines including Google,
Msn and Yahoo. Many times these new visitors to the firm's website have led
to new clients.
There are many avenues to market your legal web
site on the Internet:
organic search
engine optimization,
pay
per click marketing,
legal
directories,
legal
blog marketing, opt in email marketing, creating
a multiple
domain name
legal mini site strategy, among others.
Optimizing and promoting your legal web site with
the search engines is by far the best way to drive a steady stream
of potential new clients to your site. Getting visitors to your
site via the search engines comes from natural or organic search
listings or paid or sponsored listings at the the different pay
per click programs.
"ORGANIC" SEARCH ENGINE OPTIMIZATION
VS. PAY PER CLICK
It's important to know the difference between
Organic
Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing.
Organic Search Engine Optimization is the process of getting your
legal website listed in Google and other top search engines main
search index for keywords related to your firms practice. The
organic or free Search Engine results are located
on the left side of the screen.
Pay Per Click marketing is basically buying the rankings for
keywords and bidding to rank higher then other sites, these Paid
results come up usually on the right side of the screen under
"sponsored listings". Anyone can get their site listed
in the PPC's by simply paying for it, but getting organic listings
takes time and effort. Most studies show that people prefer to
click organic listings because they are more trustworthy, plus
you also don't have to pay a per click fee, which can sometimes
be over $10 per click.
Usually its a good idea to focus on the organic
optimization of your site for the long term, but also do some
kind of pay per click marketing because there are a lot of keywords
available for a very reasonable fee that can drive a steady stream
of new possible clients to your site.
BENEFITS OF SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO) can help place your web site
among the top search engine results for a particular search,
which will lead searchers looking for your firm's practice area to your web
site. This is a good way to establish your web presence and gain
a solid flow of traffic to your site, which usually can lead to
new clients.
Your legal web site should be properly coded and
optimized for the search engines and directories. Our customized
Search Engine Optimization plan will result in people being able
to find your site when typing in "keywords" related
to your legal practice at the search engines, such as "Chicago
Tax Lawyers" or "Seattle Injury Attorneys". We also make sure
that the site comes up if anyone types in the firm's
name or any of the top partner's names.
Contact us today to see how we can help your law
firm succeed on the Internet.
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