Google AdWords Pay Per Click Marketing for Lawyers
Pay Per Click Marketing (PPC) is one of the best ways to market your legal site. Its a way to control when your ads shows up, how often and you can set a budget per day or per month. Its a great way to drive focused and qualified traffic to your site. Google Adwords is the TOP PPC program and will produce the most potential traffic to your site.
What is Google AdWords?
Google AdWords is Google’s main advertising product and main source of revenue. Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each.
How Does Google Adwords Work?
If you type in a search term at Google New York Lawyers, two types of search results come up: on the left and below the search box are the organic search results that are also known as natural or free results.
On the right side of your browser screen, and sometimes at the very top, above the organic results are the Sponsored Links, these are the pay per click results from the Google adwords program. (SEE Image below)
An advertiser only pays Google for the times when someone actually clicks on the ad and goes through to the advertiser’s website.