ORGANIC SEARCH ENGINE MARKETING FOR LAWYERS
Search Engine Optimization (SEO) is the process used to increase your legal web sites visibility to the search engines and directories for keywords and phrases pertinent to your law firms practice.
The goal of Search Engine Optimization is to increase web traffic by ranking high in the search engine results for keywords related to your practice. You don’t want people contacting you that arent interested in your type of legal services, it makes more sense to target only people that might sign up as a client.
“ORGANIC” SEARCH ENGINE OPTIMIZATION VS. PAY PER CLICK
Its important to know the difference between organic SEO and Pay Per Click (PPC) marketing.
Organic SEO is the process of getting your site listed in Google’s and other search engine’s main search index and coming up in the free or organic Search Engine results, located on the left side of the screen.
Pay Per Click is basically buying the rankings for keywords and bidding to rank higher then other sites, these PPC results come up usually on the right side of the screen under “sponsored listings”.
Anyone can get their site listed in the PPC’s by simply paying for it, but getting organic listings takes time and effort. Most studies show that people prefer to click organic listings because they are more trustworthy, plus the real good thing about them is that you don’t have to pay a per click fee, which can sometimes be over $10 per click.
BENEFITS OF ORGANIC SEO
SEO can help place your web site among the top search engine results for a particular search, which will lead users looking for your firm’s practice area to your web site. This is a good way to establish your web presence and gain a solid flow of traffic to your site, which can lead to new clients.
Each search engine has a different set of rules as to how they rank web sites. Among other things, SEO involves keyword research to find all the possible key phrases people might use to locate your legal web site. Then its a matter of creating the optimized code for each page within the site and optimizing other key elements of the web site to make the site search engine friendly and ready. Once the site is optimized, then its a matter of submitting the site to the top search engines and directories.
Obtaining links from other quality web sites is the key to building your site’s Link Popularity score, which is a VERY important factor when search engines such as Google rank your web site. A combination of all these things will get your site listed at the search engines and get people visiting your site.
ORGANIC SEARCH ENGINE POSITIONING PLAN:
We do extensive research into your law firm practice and website, then use state of the art software to come up with the keywords that are most important to your business and create a master list of keywords, which we use to create the initial optimized code for your web site. We then update the pages within your webs site and make the site as search engine friendly as possible.
We manually submit all of the key pages within your web site, including focused optimized pages to all of the top search engines AND search directories.
We help create new content for your site, optimize it and setup links within the content to other key pages in your site.
We create a Twitter and Facebook account for you
We create a YouTube account and utilize any videos you already have and/or help create new videos
We make sure your site is included not only in all of the search engines but also in all of the top business directories and online yellow pages, which will help increase your sites Link Popularity, which is a very important factor in getting top listings at the search engines.
We setup your site on our Legal Link Building program and help obtain links from other related legal web sites in order to help build the number of quality links pointing to your legal web site.
We monitor your web sites progress and make sure that it is not only included in the search engines but that it is ranked high for as many keywords as possible.
View the Different Internet Marketing Packages we have available for lawyers below
Bronze SEO Package
Silver SEO Package
Gold SEO Package
|Existing Site SEO Analysis|
|Competitor Site SEO Analysis||NO||Yes (2)||Yes (5)|
|Keyword Research||Yes – Basic||Yes – Advanced||Yes – Advanced|
|# of Pages Optimized||7||20||50+|
|Submission of Site to Search Engines|
|Search Engine Directory Campaign||Yes – Basic||Yes – Advanced||Yes – Premium|
|Setup of Google Analytics||Yes||Yes||Yes|
|Setup of Google Performance Goals||Yes – Basic||Yes – Advanced||Yes – Premium|
|Link Building Campaign||Yes – Basic||Yes – Advanced||Yes – Premium|
|Twitter Account Setup||No||Yes – Basic||Yes – Premium|
|Social Media Campaign||No||Yes||Yes – Premium|
|Content Creation||No||Yes – Basic||Yes – Advanced|
|Article Directory Campaign||No||No||Yes|
|Legal Directory Submission||Yes – Basic||Yes – Advanced||Yes – Premium|
|Pay Per Click Campaigns||No||Yes – Basic||Yes – Advanced|
|Setup of Site on Monthly SEO Program||Basic||Advanced||Yes – Premium|
|Read More||Read More||Read More|