INTERNET MARKETING FOR LAWYERS
In today’s age, your expected to have at the very least a web site. In addition it helps if your site is optimized for the search engines, so that when someone does a search for your firms geographic location and firm practice area, your site comes up and they visit your site and potentially hire you.
You also need to have a law firm blog, a Facebook page, a twitter account, a you tube account, a mobile version of your site and other things that can help drive potential clients to your web site. We are here to help you navigate, we have been doing this for 12 years now and know what it takes to succeed.
Optimizing and promoting your legal web site with the search engines is by far the best way to drive a steady stream of potential new clients to your site. Getting visitors to your site via the search engines comes from natural or organic search listings or paid or sponsored listings at the the different pay per click programs.
“ORGANIC” SEARCH ENGINE OPTIMIZATION VS. PAY PER CLICK
It’s important to know the difference between Organic Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. Organic Search Engine Optimization is the process of getting your legal website listed in Google and other top search engines main search index for keywords related to your firms practice. The organic or free Search Engine results are located on the left side of the screen.
Pay Per Click marketing is basically buying the rankings for keywords and bidding to rank higher then other sites, these Paid results come up usually on the right side of the screen under “sponsored listings”. Anyone can get their site listed in the PPC’s by simply paying for it, but getting organic listings takes time and effort. Most studies show that people prefer to click organic listings because they are more trustworthy, plus you also don’t have to pay a per click fee, which can sometimes be over $10 per click.
Usually its a good idea to focus on the organic optimization of your site for the long term, but also do some kind of pay per click marketing because there are a lot of keywords available for a very reasonable fee that can drive a steady stream of new possible clients to your site.
BENEFITS OF SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO) can help place your web site among the top search engine results for a particular search, which will lead searchers looking for your firm’s practice area to your web site. This is a good way to establish your web presence and gain a solid flow of traffic to your site, which usually can lead to new clients.
Your legal web site should be properly coded and optimized for the search engines and directories. Our customized Search Engine Optimization plan will result in people being able to find your site when typing in “keywords” related to your legal practice at the search engines, such as “Chicago Tax Lawyers” or “Seattle Injury Attorneys”. We also make sure that the site comes up if anyone types in the firm’s name or any of the top partner’s names.
DOES INTERNET MARKETING WORK FOR LAW FIRMS? YES!
We have helped many law firms build a steady flow of focused and qualified traffic from the top search engines including Google, Bing and Yahoo. Many times these new visitors to the firm’s website have led to new clients.
LEGAL INTERNET MARKETING PACKAGES
Bronze SEO Package
Silver SEO Package
Gold SEO Package
|Existing Site SEO Analysis|
|Competitor Site SEO Analysis||NO||Yes (2)||Yes (5)|
|Keyword Research||Yes – Basic||Yes – Advanced||Yes – Advanced|
|# of Pages Optimized||7||20||50+|
|Submission of Site to Search Engines|
|Search Engine Directory Campaign||Yes – Basic||Yes – Advanced||Yes – Premium|
|Setup of Google Analytics||Yes||Yes||Yes|
|Setup of Google Performance Goals||Yes – Basic||Yes – Advanced||Yes – Premium|
|Link Building Campaign||Yes – Basic||Yes – Advanced||Yes – Premium|
|Twitter Account Setup||No||Yes – Basic||Yes – Premium|
|Social Media Campaign||No||Yes||Yes – Premium|
|Content Creation||No||Yes – Basic||Yes – Advanced|
|Article Directory Campaign||No||No||Yes|
|Legal Directory Submission||Yes – Basic||Yes – Advanced||Yes – Premium|
|Pay Per Click Campaigns||No||Yes – Basic||Yes – Advanced|
|Setup of Site on Monthly SEO Program||Basic||Advanced||Yes – Premium|
|Read More||Read More||Read More|