What is Google AdWords?

This is Googles pay per click program. If you type in a search term like "Chicago Lawyers" and click search, two types of search results come up: on the left and below the search box are the organic search results that are also known as natural or free results and on the right side of your browser screen, and sometimes above the organic results, are the Sponsored Links.

An advertiser only pays Google for the times when someone actually clicks on the ad and goes through to the advertiser's website.

The higher the advertiser bids on a keyword, the higher in the rankings the ad appears, and the more likely it is that web searchers will see the ad. It's not always a matter of bidding the highest though, sometimes its a better idea to lower your Cost Per Click (CPC) and instead of being #1 for $2.50 a click, you can be #4 for only 50 cents a click. It takes some tweaking and experimenting with different strategies but the goal is to drive as much focused and qualified traffic to your site for the best possible value.

We can help your law practice market via Google Adwords. We have helped many attorneys market via Adwords and have driven a steady stream of qualified visitors that have turned into new clients. Adwords is one of the best ways to market your site online and it can give you immediate results. Contact us today to see how we can help your law firm succeed with Google adwords.