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How Videos Can Help Your Lawyer Practice

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DOES YOUR LAW FIRM USE VIDEO?

Using video to promote your law firm has been around for awhile now, but not many lawyers seem to utilize it.

Having video on your law website can be a big advantage.   People tend to not want to read as much as they want to easily watch something.  So if you can create a short video that explains who you are and what you do, it can go a long way to building trust ...

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7 Reasons You Must Mobilize Your Lawyer Website Today

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Is your legal web site mobile friendly? If not, you are possibly losing potential clients.

Mobile usage has gone way up and more people then ever are using mobile devices to access the Internet. Thanks to the overwhelmingly popular cell phone, law firms can no longer ignore the importance of a mobile-friendly presence if they really want to reach their target audiences.

Mobile marketing encompasses many different types of marketing techniques and strategies ...

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Mobile PPC Google AdWords Campaign

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Having a mobile friendly version of your lawyer site is a must these days.  Then promoting it with Google adwords on mobile devices is a good idea.

Start creating mobile-only campaigns with AdWords

Once you have created a mobile-friendly site, it is important to promote it and create awareness for it. You can do this by creating mobile-only ad campaigns in AdWords. Businesses that create mobile-specific campaigns typically experience better performance from their mobile ...

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Update Your Social Media Accounts with Your Blog Posts Automatically

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Update Your Social Media Accounts with Your Blog Posts Automatically

Updating your legal social media accounts including LinkedIn, Twitter and Facebook can be time consuming.

Yet if you have a blog and RSS Feed, you can easily update your Twitter, LinkedIN and Facebook accounts with your blog posts automatically!

TWITTERFEED FOR LAWYERS

Twitterfeed is what makes it all possible and its very easy to setup and Free! You just enter your legal Blogs RSS Feed and then connect it to your different accounts and thats it, its now on auto pilot and every time ...

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Google AdWords PPC for Lawyers

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What is Google AdWords?

Google AdWords is Google’s main advertising product and main source of revenue.  Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

Google AdWords Pay Per Click Marketing for Attorneys

Pay Per Click Marketing (PPC) is one of the best ways to market your lawyer site. Its a way to control when your ads shows up, how often and you can ...

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Bing Goes Search-Retro With Cleaner Look For Results

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Microsoft has started to roll out a new, simpler look for the Bing SERP. It looks very much like the “old Google.” It’s more spartan than the previous Bing UI — or “clean” if you prefer. As Google has added more graphics, icons and features to its SERPs some have complained that the pages are starting to look cluttered or bloated.

The Bing blog says that the intent behind the new SERP is ...

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Google Releases Penguin Algorithm Update Targeting Webspam

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This past week there has been a lot of talk about Google’s “Penguin Update.” Google’s latest search algorithm update targets people using forms of negative SEO, particularly people who use webspam or go against Google’s quality guidelines.

According to SEO legend Danny Sullivan, webspam or search spam is defined as “Pages that try to gain better rankings through things like: keyword stuffing, link schemes, cloaking, and purposeful duplicate content.” You can ...

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Google Webmaster Tools Expands Query Data to 90 Days

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Today, Google has expanded the historical search query data to 90 days. The number of queries reported has increased as well: the report will now list the top 2,000 for each day of the selected date range (vs. the previous top 1,000). This is great news, as this is data not available anywhere else and when looking at trends, the more information, the better. Google has made a few other minor adjustments to this data recently. So if you use ...

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Creating a Facebook Business Page for your Law Firm

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Earlier this month, Facebook rolled out the new business pages featuring THE NEW timeline.

Just like the timeline for regular Facebook users, the new business timeline encourages businesses to create and share visual content to create stronger connections with customers, fans, prospects and ‘likers’.

It features plenty of cool new ways to engage with customers, prospects and fans.

HOW ARE PERSONAL FACEBOOK PAGES DIFFERENT THEN BUSINESS PAGES?

Profiles (timelines) represent individuals and must be held under an individual name, while Pages allow an organization, ...

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Creating a Cover Image for Your Facebook Page

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Your cover image is the first thing fans will see when they land on your facebook business page; use it to tell a compelling story about your firm.

Your goal is to create a first impression without hard-selling. The cover image is 850 x 315 pixels and there are specific rules about what you can and cannot put on it.

Facebook won’t allow you to use calls to action like “Sign up ...

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